This is one of those stories where the Neferiu boys are either crazy as shit or smart as hell. Either way, they make wicked music, are now down to set trends and I love it. Read the press release below.

Neferiu Records, Western Canada’s groundbreaking hip hop and electronic music label, announce a formatting change designed to separate them from the hordes of music labels competing in today’s digital age. Henceforth, all releases on Neferiu Records will be exclusive to the 8-track format. Neferiu believes that by embracing this technology, unfairly marginalized by big box electronics stores and corporate digital age distributors, they will gain cult status, and differentiate themselves format-wise, just as they have content wise.

Nathan Schmold, the main mind behind Neferiu Records, explains, “It’s a bold step, I know, but the truth is: now that everything is digital, music has become so impersonal. It’s essentially a disposable resource – people’s attention spans to new music is almost non-existant. Unless someone else is telling them how dope something is, there’s no way they’ll pay attention long enough to find out for themselves.”
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